AGENDA

  • Bright insights
  • Fun in the sun
  • Power up
  • Monday .

  • Tuesday .

  • Wednesday .

  • Thursday .

Monday .
4pm - 5pm

Bridging The Gap Between Premium Video And Programmatic Demand

Join us for a sneak peek at the latest features FreeWheel offers DSPs to provide unique, unparalleled access to premium video. Let our panel of video experts, moderated by Hervé Brunet, General Manager FreeWheel Markets, guide you as we dive into the intricacies of OTT, Programmatic Guaranteed, and much more!

 

Panelists

Lauren Nemeth, Chief Revenue Officer, Turn

Tim Sims, VP, Inventory Partnerships, The Trade Desk

Christopher Bell, Group Product Manager, Inventory, Adobe Advertising Cloud

 

By invitation only – event seating will be on a first-come, first-served basis.

5PM - 8PM

Welcome Toucannes

Join us to network and loosen up your feet as we dance to #TOUCANNES2017 tunes brought to you by French trio, Bon Entendeur.

This session is by invitation only. Reach out to us to receive yours.

Power-up at our beach

Request your pass: work stations with complimentary wifi and "Tropicannes" refreshments available from 9AM to 5PM.

Tuesday .
10AM - 11AM

A Special Presentation from Comcast Leadership

Join Marcien Jenckes, President, Advertising, Comcast Cable and Jon Heller, FreeWheel Co-Founder and Chief Product Officer, Comcast Adtech, for a special presentation regarding a unique, industry-wide approach to data, aimed at increasing the overall value of global television advertising.

3.15PM - 4PM

The Future's So Bright… Insights from FreeWheel VMR: Q1 2017

Highlights from the newly released FreeWheel Video Monetization Report: Q1 2017 on the changing dynamics of how enterprise-class content owners and distributors are monetizing their premium content. This quarter, we observe how digital video and traditional television are converging and what Europe and US can learn from each other’s best practices.

 

Presented by Ying Wang, Director, Advisory Services, FreeWheel (US) and Miruna Dogaru, Lead, FreeWheel Advisory Services (Europe)

 

By invitation only – event seating will be on a first-come, first-served basis.

4.15PM - 5PM

Let's Go Over The Top: Focus on OTT

OTT device usage has more than tripled over the past 3 years and has firmly cemented itself as a fixture in the new living room. The FreeWheel spotlight series will take a robust look on how marketers and publishers can capitalize on this booming platform and the unique value it brings in terms of engagement and audience.

 

Presented by Ying Wang, Director, Advisory Services, FreeWheel

 

By invitation only – event seating will be on a first-come, first-served basis.

In Partnership with

5PM - 8PM

One in a Melon

Don’t stop till you get enough! Join us for more #TOUCANNES2017 music and dancing as we welcome again Bon Entendeur for a DJ set à la française.

This session is by invitation only. Reach out to us to receive yours.

In Partnership with

Power-up at our beach

Request your pass: work stations with complimentary wifi and "Tropicannes" refreshments available from 9AM to 5PM.

Wednesday .

In Partnership with

10AM-12PM

The New TV Ecosystem- A FreeWheel Leadership Forum Produced in partnership with Beet.TV

A leadership forum comprised of notable A-list industry executives and thought leaders to discuss where The New TV Ecosystem is today, where it needs to go, and how the impact of technology will shape it in the years to come.

 

9:30 – 10:00 Pre-event reception

 

10:00 – 10:15 A Beachside Chat with an Industry Leader

Linda Yaccarino, Chairman, Ad Sales & Client Partnerships, NBC Universal. Moderated by Ben Winkler, Chief Investment Officer, OMD

 

10:20 – 10:40 The Future of Television Advertising

Marcien Jenckes, President, Advertising, Comcast Cable. Moderated by Michael Kassan, CEO MediaLink

 

10:40 – 11:05 Marketer Goals and the Evolving TV Marketplace

Moderated by Matt Spiegel, Managing Director, MediaLink
• David Cohen, President, North America Magna
• Lucas Cridland, President, Amplifi US, Dentsu Aegis Network
• Dave Penski, CEO, Publicis Media Exchange, Americas

 

11:10 – 11:35 Convergence, Data, and the User Experience: A Programmer’s View

Moderated by Matt Spiegel, Managing Director,MediaLink
• Eric Johnson, EVP, Global Advertising Revenue, ESPN
• Joe Marchese, President of Advertising Revenue, FOX Networks Group

 

More details about the forum

 

By invitation only  – event seating will be on a first-come, first-served basis.

In Partnership with

4PM - 5PM

Advanced Linear TV: A Primer on the Opportunity Ahead

A exploration of how robust industry innovation is shaping the future of television and creating tremendous opportunity for the buyer and seller ecosystem.

 

Presented by Brian Wallach, SVP Advanced TV Sales, FreeWheel

 

By invitation only – event seating will be on a first come, first serve basis.

8PM TILL LATE

Wild Wild Cannes

Tonight is the night: don’t miss our Wild Wild Cannes party! Prepare to be transported somewhere exotic, refreshing and surprising…

Access to party is by invitation only. Reach out to us to receive yours.

Power-up at our beach

Request your pass: work stations with complimentary wifi and "Tropicannes" refreshments available from 9AM to 5PM.

Thursday .
9AM - 11.30AM

Thanks God It's (Almost) Fried Egg

Join us on the beach for a relaxing start to the day as we cross the week’s finish line.

This session is by invitation only. Reach out to us to receive yours.

In Partnership with

11.15AM - 12PM

Television Evolved: The Rise of the Dynamic Living Room

The panel, moderated by Justin Pearse, Managing Director, The Drum Works, will discuss the new age of video content consumption, changing viewer habits and rapid technological developments. It will also cover improvements to consumer experiences, brand safety, the impact of effective ads via programmatic TV, and the ongoing position of premium video advertising in viewer’s daily lives.

 

Panelists

Jamie West, Deputy MD, Sky Media
Philippe Boscher, Marketing and Business Development, TF1 Publicité
Hossein Houssaini, Global Head of Programmatic Solutions, Havas
Elise Dupaty, Senior Manager, Marketing Services, Halfords Media (PokerStars)

 

By invitation only – event seating will be on a first come, first serve basis.

In Partnership with

5PM - 8PM

I Need Vitamin Sea

Not ready to say au revoir? We keep the #TOUCANNES2017 music and dancing going for this final night of fun with a DJ set from fatnotronic. Their brazilian edits have been praised by 2Manydjs, Fatboy Slim and Diplo.

This session is by invitation only. Reach out to us to receive yours.

Power-up at our beach

Request your pass: work stations with complimentary wifi and "Tropicannes" refreshments available from 9AM to 5PM.

Power-up at our beach

Request your pass: work stations with complimentary wifi and "Tropicannes" refreshments available from 9AM to 5PM.

Where to find us?

Plage Goéland

Boulevard de la Croisette
Cannes, France

Find your way