INTRODUCING “ON ADDRESSABLE”

Opening Keynote

Marcien Jenckes, President, Comcast Advertising discusses what it will take to accelerate TV advertising’s addressable future and why it matters.

TV is an extraordinary marketing platform. Its ability to reach and engage audiences is unparalleled, and the quality of TV content is arguably the strongest it’s ever been. And yet, TV is at a crossroads. Data is changing the way marketers use media.

Enjoy #NOWYOUCANNES2019 in  

Where to find us?

  • Plage du Goéland
  • Boulevard de la Croisette
  • Cannes, France