Making Measurement Meaningful

PANEL

This dynamic dialogue with influential measurement partners, agency leaders & content owners focuses on why measurement is key to TV’s addressable future...

With the increase in data-enabled advertising, marketers are using TV as a full-funnel solution to reach specific audiences and drive tangible results. This means that TV measurement is being pushed to new limits, with a focus on ROI and business outcomes. So how are we doing?

Enjoy #NOWYOUCANNES2019 in  

Where to find us?

  • Plage du Goéland
  • Boulevard de la Croisette
  • Cannes, France