Claudio Marcus is general manager, data platform for FreeWheel, a Comcast Company that provides advertising software and solutions for the entire television ecosystem. In this role, Claudio leads data strategy, relationships and operations associated with FreeWheel’s growing network of data, measurement and attribution partners, for the benefit of FreeWheel’s advertiser, programmer and multichannel video programming distributor clients.
Claudio has more than 15 years of experience in advanced advertising. Prior to FreeWheel, he was responsible for data strategy for Comcast Advanced Advertising Data.
In 2015, Claudio joined Comcast with the acquisition of Visible World, where he served as executive vice president of marketing, research and new initiatives, including industry-leading big data research and smart TV related offerings. He started with Visible World as executive vice president of market development. During his tenure, he co-invented eight granted and/or pending U.S. and E.U. patents.
Previously, Claudio was vice president, research at Gartner. He also spent more than 15 years collaborating with leading global brands as a database marketing consultant, marketing software entrepreneur, and marketing and advertising agency executive.
Claudio authored a book chapter titled “The Reinvention of TV Advertising” for Kellogg on Advertising & Media (Wiley, 2008). He also published more than 30 research reports focused on advanced TV advertising and served as a guest lecturer at Northwestern University’s Kellogg School of Management and Medill School of Journalism.