Jamie West

With almost 30 years of TV and Online experience, Jamie now heads-up the team responsible for the development of emerging advertising opportunities across Sky Group.

Central to this role was the creation of the suite of products and capabilities that has enabled Sky to be acknowledged as one of the global leaders in advanced advertising.

These products include AdSmart – Sky’s much celebrated addressable advertising capability, Sky Analytics which is powered by Sky’s viewing panels and data capability as well as the market leading cross screen product Sky Advance.

Sky still continues to push the boundaries of data driven advertising solutions with an ambitious and ongoing development roadmap that enables Sky to compete more effectively vs. the digital giants.

His career path has taken him from ITV to Channel 5 to Viacom Brand Solutions and now to the world’s largest multi-channel sales house – Sky Media.