JOY BAER, GM, FreeWheel Advertisers

Joy Baer

GM - FreeWheel Advertisers

Joy Baer is general manager of FreeWheel Advertisers, a division of FreeWheel, a Comcast Company that provides advertising software and solutions for the entire television ecosystem. Joy oversees strategic advertising technology initiatives and business operations for FreeWheel Advertisers, a global, cross-media platform, formerly known as Strata, that is transforming the way media is purchased, placed and tracked.

In this role, Joy manages the connection of FreeWheel’s buyers and sellers through the platform, which annually processes more than $30 billion in advertising transactions. She also leads convergence initiatives in audio and video that re-aggregate reach across devices for the media buying community.

For the past 15 years, while president of FreeWheel Advertisers and as executive vice president and chief operating officer of the former Strata, Joy played a critical role in launching and evolving the industry-wide media buying and selling platform, building the business from one to 1,200 clients and expanding the organization internationally to the United Kingdom, Europe, the Middle East, Africa and Asia Pacific. Under her leadership, FreeWheel Advertisers has experienced a consistent annual revenue growth of 10 percent and increased to 300 employees worldwide.

Joy has more than 30 years of experience in enterprise software, advertising technology, agency and advertiser solutions, and software and management consulting.

Prior to her role with Strata, she founded and served as chief executive officer of SpotBuySpot (SBS), a media software development company that was purchased by Strata in 2007. During her tenure, Joy directed new business and enterprise-scale software development initiatives for the organization, driving revenue increases of 224 percent over four years. Now the custom division at FreeWheel Advertisers, SBS continues to be the industry leader in e-Business, research, business and financial solutions for media companies. Before founding SBS, Joy served as director, agency development and manager, software development for Strata. Joy founded Chicago’s Northside Basketball League, which has grown to include more than 115 teams and 1,500 kids. She also regularly mentors young professionals in the advertising industry and is active in electrical engineering, designing wearables using tiny electrical components.

Joy earned a Bachelor of Science in information systems from Drake University. She resides in the greater Chicago area with her family.

MEGAN CLARKEN, CHIEF COMMERCIAL OFFICER, NIELSEN GLOBAL MEDIA

Megan Clarken

Chief Commercial Officer - Nielsen Global Media
Learn more...
LINDSEY CLAY, CEO, THINKBOX & PRESIDENT of the GLOBAL TV GROUP

Lindsey Clay

CEO, Thinkbox & President - Global TV Group
Learn more...
BRENDAN GAUL, EVP, GLOBAL CHIEF CONTENT OFFICER & HEAD OF UM/J3 STUDIOS, UM WORLDWIDE

Brendan Gaul

EVP, Global Chief Content Officer & Head of UM/J3 Studios - UM Worldwide
Learn more...
CAMILLE HACKNEY, CHIEF PARTNERSHIPS OFFICER, ATLANTIC RECORDS & HEAD OF THE GLOBAL BRAND PARTNERSHIPS COUNCIL, WARNER MEDIA GROUP

Camille Hackney

Chief Partnerships Officer, Atlantic Records & Head of The Global Brand Partnership - Warner Media Group
Learn more...
ADAM KASPER, EVP/MD iPROSPECT – A DENTSU AEGIS NETWORK COMPANY

Adam Kasper

EVP/MD - iProspect - A Dentsu Aegis Network Company
Learn more...
ROB KLIPPEL, SVP ADVANCED ADVERTISING PRODUCTS, CHARTER

Rob Klippel

SVP Advanced Advertising Products - Charter
Learn more...
BILL LIVEK, VICE CHAIRMAN & ADVISOR to the CEO at COMSCORE

Bill Livek

Vice Chairman & Advisor to the CEO - Comscore
Learn more...
Shabnam Mogharabi, Co-founder, General Manager, SoulPancake

Shabnam Mogharabi

Co-founder, General Manager - SoulPancake
Learn more...
MARA NEGRI, PARTNERSHIPS & BUSINESS DEVELOPMENT DIRECTOR, MEDIAMOND

Mara Negri

Partnerships & Business Development Director - Mediamond
Learn more...
JOHN PAUL, MANAGING DIRECTOR, EMERGING BUSINESS, LIBERTY GLOBAL

John Paul

Managing Director, Emerging Business - Liberty Global
Learn more...
AUDREY STEELE, EVP SALES RESEARCH, INSIGHTS & STRATEGY, FOX

Audrey Steele

Sales Research, Insights & Strategy - Fox
Learn more...
HEIDI WALDUSKY, ASSOCIATE PUBLISHER-GENERAL MANAGER, MARKETING & BRAND, ADAGE

Heidi Waldusky

Associate Publisher/General Manager, Marketing & Brand - Adage
Learn more...
MARIA WEAVER, CHIEF MARKETING OFFICER, COMCAST ADVERTISING

Maria Weaver

Chief Marketing Officer - Comcast Advertising
Learn more...
Jamie West, Group Director, Advanced Advertising, Sky Media

Jamie West

Group Director, Advanced Advertising - Sky Media
Learn more...
ERIC ZUNCIC, CHIEF STRATEGY OFFICER, DDB NORTH AMERICA

Eric Zuncic

Chief Strategy Officer - DDB North America
Learn more...

Enjoy #NOWYOUCANNES2019 in  

We are thrilled to welcome  to FreeWheel Beach starting at 8pm. Join us to enjoy her creative vibes on the enchanting French Riviera landscape. Save the Date for our EPIC CONCERT!

Only on FreeWheel Main Stage! will host beach-side conversations with leaders from various industries who disrupt old ways of thinking, reinvent their futures & empower the next generation of innovators. Concert will follow!

Where to find us?

  • Plage du Goéland
  • Boulevard de la Croisette
  • Cannes, France