Maria Weaver is chief marketing officer for Comcast Advertising. Maria is responsible for all facets of marketing for Comcast Spotlight, the advertising sales division of Comcast Cable, and FreeWheel, a Comcast Company that provides advertising software and solutions for the entire television ecosystem. This includes brand, creative services, product marketing, sales marketing and demand generation.
In 2016, Maria joined Comcast Spotlight as senior vice president, marketing and played a key role in redefining the Comcast Spotlight brand and elevating its awareness to help differentiate the company and increase revenue. She also led the development of an award-winning advertising campaign and built a strong marketing organization to support the evolving needs of the business and the industry.
Maria has more than 30 years of experience in the advertising and marketing industry. Prior to Comcast Spotlight, Maria held a number of senior marketing roles at Interactive One, the digital division of Urban One (formerly Radio One), including senior vice president, head of national sales and marketing. In addition, Maria was principal for Triple Threat Films and senior director, brand marketing and subscriber acquisition and director, creative services and marketing for Home Box Office. Maria was also senior project leader of The Red Group for Showtime. She began her advertising career with Rainbow Advertising Sales, a division of Cablevision
Maria received the National Association for Multi-ethnicity in Communications Award of Excellence for African American brand advertising campaign, the 2015 Council of Urban Professionals Catalyst Award and multiple honors from The Telly Awards and the Cable & Telecommunications Association for Marketing. She serves on the board of Figure Skating in Harlem and the International Radio and Television Society.
Maria holds a Bachelor of Arts in communications and media studies from Pace University and a Master of Professional Studies from Pratt Institute. She resides with her family in the New York area