Rich Astley is Global Chief Product Officer of Finecast. Rich oversees the development and deployment of advanced TV advertising product solutions around the world.
Working with broadcasters, technology platforms, data providers and advertisers, Rich helps solve the technical challenges to make addressable TV a reality. Rich sets the strategic product roadmap for Finecast globally and defines the standards for optimisation and measurement with partners in the ecosystem.
Prior to Finecast, Rich has worked for video technology companies in the UK and US in and has held several roles in London, Seattle and NYC in WPP agencies in trading and client leadership roles. Rich is a husband and father, loves the great outdoors and aspires to one day live on the beach and surf every day.